Home > What We Do > Market Assessment

Market Assessment

Analysis of the market potential for a product or technology is clearly a key consideration prior to embarking on an R&D programme and is dependent on the target clinical profile of the final product. Furthermore, it is important to assess the potential projected market for a product or technology in terms of the investment required in the R&D programme. 

Pyrus has key skills in the following areas:

  • Evaluation of current market trends and dynamics
  • Positioning of the product or technology in the target market
  • Support in due diligence activities
   
Case Study


UK Drug Delivery Company

Task
A company was developing a novel patented drug delivery technology that could potentially be indicated for several routes of delivery, which included oral and parenteral controlled release. The company needed to focus its resources and finance in one of these delivery areas.

Assignment/ Deliverables
Pyrus assessed the potential applications and reviewed the strength of the technology versus the competition, which included external interviews with technology experts. This enabled the company to improve its understanding of the advantages of its technology ensuring an appropriate re-focusing of R&D activities.