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Business Development Strategy

It is important to identify strategic business options for a product or technology opportunity at an early stage so that the R&D programme can be aligned to the chosen strategy. With a proven track record in the commercialisation of products and technologies, Pyrus can support your business development activities in a range of areas:

  • Preparation of materials to “market” the opportunity 
  • Identification of potential partners
  • Lead or assist in discussions with interested target companies
  • Provide ongoing advice through the development, negotiation and execution of the appropriate business deal
  • Assist in the development of a patent strategy aligned to commercial requirements
   
Case Study


UK Biotech Company

Task
The company had a novel, proprietary technology with a broad range of potential applications and wanted to focus on areas that could deliver the maximum value.

Assignment/ Deliverables
The technology was assessed against competitor approaches and the business development strategy developed with associated marketing activities to target the most appropriate potential partners. A number of evaluation deals were concluded with further potential deals in the pipeline.